READERS OF MAGAZÍN +
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
MAGAZÍN + THE MAGAZINE OF THE DAILY MF TheMagazín + ispublishedeverythursdayas a supplementin MF. Magazineprovides readers with interviews with personalities, originaltopicsand interestingstories. Attractiveness of the title is underlined by new graphic design with a glossy paper cover. ReadersoftheMagazín + includea balance ofbothmenand women. In comparisonto thepopulationoftheczech Republic as a whole, readerspredominantly havehighereducationsand salaries, and represent households of higher socio-economic groups. Magazín +
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 296 1 253 1 243 707 474 435 403 359 347 336 318 243 237 209 182 175 157 110 104 mag. Blesk mag. Ona + Auto + Doma + + + Rodina + + Pátek LN + Ona Právo + Aha! Sport mag. Doma pohoda (celkem) Pátek Lidové noviny Moje rodina - Fajn život Rodina Auto Dům & bydlení Právo Styl pro ženy Ego! Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
CIRCULATION OF MF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. 1 252 742 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 787 030 465 712 183 759 144 510 39 250 281 953 136 283 109 375 112 814 240 596 116 209 151 781 56 129 Ultra Kombi Power Kombi Top Kombi MF Lidové noviny Metro 5plus2 Ona Auto Doma Magazín + Rodina Pátek LN Source: ABC ČR, January June 2016 Magazín +
STRUCTURE OF READERS ACCORDING TO AGE 114 146 150 133 34 75 56 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,56) (affinity 0,7) (affinity 0,84) (affinity 1,17) (affinity 1,37) (affinity 1,21) (affinity 0,92) Magazín +
STRUCTURE OF READERS ACCORDING TO EDUCATION 214 258 180 56 elementary highschool not graduate highschool graduate university graduate (affinity 0,54) (affinity 0,75) (affinity 1,15) (affinity 1,87) Magazín +
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 292 152 184 80 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,68) (affinity 1,02) (affinity 1,19) (affinity 0,94) Magazín +
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 242 186 136 83 61 A B C D E (affinity 1,85) (affinity 1,31) (affinity 0,92) (affinity 0,86) (affinity 0,49) Magazín +
READERS OF SUPPLEMENTS WITH UNIVERSITY GRADUATE 316 180 136 115 110 83 78 73 69 48 47 42 42 36 34 32 24 23 21 Ona + Auto + Doma + + + Rodina + + Pátek LN + mag. Ona Doma Pátek Lidové noviny Blesk mag. Právo + Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Rodina Ego! Auto Dům & bydlení pohoda Právo Styl pro ženy Moje Aha! rodina - Fajn život Magazín +
READERS OF SUPPLEMENTS WITH NET INCOME HIGHER THAN 25 THOUS. CZK 192 110 103 83 67 66 61 53 45 29 26 25 24 24 21 14 14 13 7 Ona + Auto + Doma + + + Rodina + + Pátek LN + Blesk mag. mag. Sport mag. Ona Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Doma Ego! Auto pohoda Právo + Aha! Rodina Dům & bydlení Právo Moje Styl pro rodina - ženy Fajn život Magazín +
READERS OF SUPPLEMENTS FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 459 269 269 238 162 158 121 117 105 88 67 64 62 61 52 51 51 46 35 Ona + Auto + Doma + + + Rodina + + Pátek LN mag. + Blesk mag. Ona Doma Právo + Pátek Lidové noviny Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Sport mag. Rodina pohoda Aha! Auto Ego! Dům & bydlení Právo Moje Styl pro rodina - ženy Fajn život Magazín +
READERS OF SUPPLEMENTS ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ona + Auto + Doma + + + Rodina + + Pátek LN Magazín + Ona Doma Rodina Auto Pátek Lidové noviny Supplements Population 788 450 290 279 211 129 115 167 2189 5030 455 257 184 157 125 79 67 76 1755 3764 Magazín +
READERS OF SUPPLEMENTS IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 99 59 52 43 41 30 28 27 25 21 19 19 13 11 11 9 9 6 4 Ona + Auto + Doma + + + Rodina + + Pátek LN mag. + Blesk mag. Sport mag. Ona Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Doma Pátek Lidové noviny Ego! Auto Právo + Aha! Rodina pohoda Dům & bydlení Moje rodina - Fajn život Právo Styl pro ženy Magazín +
READERS OF SUPPLEMENTS WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 176 108 105 80 74 56 Ona + Auto + Doma + + + Rodina + + Pátek LN + mag. Blesk mag. Ona 46 40 35 31 31 29 24 24 23 18 13 8 7 Doma Sport mag. Pátek Lidové noviny Ego! Moje rodina - Fajn život Auto Právo + Rodina pohoda Aha! Dům & bydlení Právo Styl pro ženy Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
READERS OF SUPPLEMENTS ENTREPRENEURS 144 99 97 97 64 53 42 40 33 29 26 26 25 24 24 19 19 12 6 Ona + Blesk Auto + mag. Doma + + + Rodina + + Pátek LN + mag. Ona Sport mag. Doma Pátek Lidové noviny Moje rodina - Fajn život Auto pohoda Právo + Aha! Rodina Ego! Dům & bydlení Právo Styl pro ženy Note: Number of readings of the magazín and magazine pohoda includes inserted as well as over-the-counter issues. Magazín +
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