READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE 1 899 1 086 839 683 655 469 328 249 241 206 172 Ultra Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Právo Sport Aha! Lidové Hospodářské 76 E15
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 333 1 320 1 284 806 533 471 454 397 372 329 291 254 227 209 137 134 129 Blesk mag. TV TV mag. Mag. DNES+TV + Ona + Víkend + Doma + Pátek LN Mag. DNES + TV Ona DNES Mag. Právo + TV Víkend DNES Doma DNES Aha! TV Sport mag. TV pohoda Pátek LN Moje rodina - Fajn život Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Dům & bydlení Styl pro ženy In mag. Víkend
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 308 105 821 180 209 499 169 813 39 686 277 426 268 934 161 373 230 000 135 414 142 844 178 728 58 154 Ultra Kombi Top Kombi MF DNES Lidové Metro 5plus2 Magazín DNES + TV Ona DNES Test DNES Rodina DNES Doma DNES Víkend DNES Pátek LN Source: ABC ČR, July December2014
STRUCTURE OF READERS ACCORDING TO AGE 134 136 152 119 87 42 14 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,23) (affinity 0,82) (affinity 0,97) (affinity 1,2) (affinity 1,42) (affinity 1,15) (affinity 0,75)
STRUCTURE OF READERS ACCORDING TO EDUCATION 279 163 195 47 elementary highschool not graduate highschool graduate university graduate (affinity 0,33) (affinity 0,71) (affinity 1,26) (affinity 2,13)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 268 209 83 123 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,69) (affinity 0,89) (affinity 1,3) (affinity 0,95)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 188 228 96 105 67 A B C D E (affinity 2,02) (affinity 1,51) (affinity 0,99) (affinity 0,66) (affinity 0,49)
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE 1 067 569 473 371 303 264 173 133 132 126 87 67 Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové Hospodářské Sport Aha! E15
READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK 380 220 190 142 101 81 67 65 64 47 43 30 Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Sport Právo Hospodářské Lidové Aha! E15
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 596 350 283 170 157 130 114 90 82 59 49 43 Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové Hospodářské Sport Aha! E15
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi Top Kombi MF DNES Lidové Metro National dailies Tabloid dailies Regional dailies Population 1146 549 470 116 323 1144 631 339 4879 753 290 214 91 146 615 555 316 3942
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 1 146 753 574 549 512 470 290 214 339 316 323 163 190 146 165 59 140 116 139 101 91 34 65 11 Ultra Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Právo Sport Aha! LN HN E15 (60 % active) (53 % active) (65 % active) (69 % active) (52 % active) (69 % active) (50 % active) (76 % active) (58 % active) (56 % active) (81 % active) (85 % active)
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 183 112 100 64 49 43 39 36 20 20 18 13 Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Hospodářské Sport Právo Aha! Lidové E15
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 238 152 127 81 65 60 57 39 39 33 20 16 Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Hospodářské Metro Lidové Sport Právo E15 Aha!
READERS OF DAILIES ENTREPRENEURS 182 106 87 73 43 42 32 30 27 22 13 8 Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Sport Hospodářské Lidové Právo Aha! E15
CONTACT FOR MORE INFORMATION http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts