READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE 1 919 1 028 819 654 652 470 303 256 233 210 157 70 Ultra Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Právo Sport Aha! Lidové Hospodářské E15
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 315 1 307 1 279 823 582 471 457 401 349 347 307 243 227 217 143 129 TV mag. Mag. DNES+TV + Ona + Víkend + Doma + Pátek LN Blesk mag. TV Mag. DNES + TV Ona DNES Víkend DNES Mag. Právo + TV Doma DNES Aha! TV Sport mag. TV pohoda Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Pátek LN Moje rodina - Fajn život Dům & bydlení Styl pro ženy Ego!
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of thepublisherto positionhis titleon themarket and sellit. We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 1 358 309 854 552 202 667 162 930 39 737 301 091 155 897 130 545 130 017 264 071 128 642 168 405 58 487 Ultra Kombi Top Kombi MF DNES Lidové Metro 5plus2 Ona DNES Test DNES Doma DNES Magazín DNES + TV Rodina DNES Víkend DNES Pátek LN Source: ABC ČR, October2014 March2015
STRUCTURE OF READERS ACCORDING TO AGE 126 132 139 110 80 50 18 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,29) (affinity 0,8) (affinity 0,97) (affinity 1,2) (affinity 1,38) (affinity 1,11) (affinity 0,93)
STRUCTURE OF READERS ACCORDING TO EDUCATION 257 155 180 63 elementary highschool not graduate highschool graduate university graduate (affinity 0,46) (affinity 0,7) (affinity 1,23) (affinity 2,03)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 257 199 130 68 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,6) (affinity 0,97) (affinity 1,27) (affinity 0,98)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 221 175 91 114 54 A B C D E (affinity 1,91) (affinity 1,56) (affinity 0,98) (affinity 0,73) (affinity 0,43)
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE 1 040 542 437 342 282 266 Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové 156 135 116 115 Sport Hospodářské 70 56 Aha! E15
READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 40 THOUS. CZK 364 205 168 150 95 85 Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Sport Hospodářské 63 55 51 51 39 Právo Lidové Aha! 23 E15
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 577 333 266 154 150 137 98 87 73 49 34 33 Ultra Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Právo Lidové Hospodářské Sport Aha! E15
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi 1 157 762 Top Kombi MF DNES Lidové Metro National dailies 546 443 135 312 1125 272 211 75 158 591 Tabloid dailies Regional dailies Population 605 357 4 954 509 295 3 854
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 1 157 762 557 546 471 272 443 211 357 295 312 158 147 156 197 59 134 135 99 123 75 34 58 12 Ultra Kombi Blesk Top Kombi MF DNES Deník (Net) Metro Právo Sport Aha! LN HN E15 (60 % active) (54 % active) (67 % active) (68 % active) (55 % active) (66 % active) (48 % active) (77 % active) (57 % active) (64 % active) (78 % active) (83 % active)
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 154 101 84 51 42 37 35 25 22 19 16 13 Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Hospodářské Metro Sport Lidové Právo E15 Aha!
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 234 144 115 69 64 57 56 39 30 30 19 14 Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Hospodářské Metro Lidové Sport Právo E15 Aha!
READERS OF DAILIES ENTREPRENEURS 203 116 89 80 51 49 34 30 26 25 16 9 Ultra Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Lidové Sport Hospodářské Právo Aha! E15
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