READERS OF MF DNES
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of research agencies Median and STEM/MARK inhabitants of Czech Republic in the age of 12 79 years are represented by 25 000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE 1 895 1 181 1 014 795 664 639 465 311 274 238 203 168 Ultra Kombi Power Kombi Blesk Top Kombi Deník (Net) MF DNES Metro Právo Sport Aha! Lidové noviny Hospodářské noviny 72 E15
NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE 1 310 1 254 1 230 735 503 452 417 371 368 351 323 238 230 227 206 183 175 129 121 TV mag. Mag. Blesk DNES+TV mag. TV + Ona + Víkend + Doma + Test + Rodina + Pátek LN Mag. DNES + TV Ona DNES Víkend DNES Magazín Právo + TV Sport mag. Doma DNES Aha! TV TV pohoda Pátek LN Moje rodina - Fajn život Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Test DNES Rodina DNES Dům & bydlení Víkend Právo Styl pro ženy Ego!
CIRCULATION OF MF DNES AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to position his title on the market and sell it. 1 276 147 We use data audited by the ABC ČR (Audit Bureau of Circulations Czech Republic). 804 121 472 026 276 334 253 303 195 692 155 811 39 881 144 634 118 911 130 074 119 234 168 709 57 678 Ultra Kombi Power Kombi Top Kombi MF DNES Lidové noviny Metro 5plus2 Ona DNES Test DNES Doma DNES Magazín DNES + TV Rodina DNES Víkend DNES Pátek LN Source: ABC ČR, April September 2015
STRUCTURE OF READERS ACCORDING TO AGE 82 103 131 135 110 33 45 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,57) (affinity 0,84) (affinity 0,83) (affinity 1,2) (affinity 1,36) (affinity 1,13) (affinity 0,85)
STRUCTURE OF READERS ACCORDING TO EDUCATION 243 157 180 60 elementary highschool not graduate highschool graduate university graduate (affinity 0,52) (affinity 0,67) (affinity 1,19) (affinity 2,06)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME 253 181 97 107 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,84) (affinity 0,79) (affinity 1,24) (affinity 0,99)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) 179 219 75 86 80 A B C D E (affinity 2,07) (affinity 1,26) (affinity 0,97) (affinity 0,6) (affinity 0,65)
READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE 1 017 726 527 422 374 312 253 160 145 128 127 78 58 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Právo Lidové noviny Hospodářské noviny Sport Aha! E15
READERS OF DAILIES WITH NET HOUSEHOLD WITH NET INCOME HIGHER THAN 25 THOUS. CZK 210 182 138 106 73 58 49 43 40 39 26 19 14 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Metro Deník (Net) Hospodářské Lidové noviny Sport E15 Právo Aha! noviny
READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB 571 439 331 254 174 146 143 100 92 83 55 38 32 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Lidové noviny Právo Hospodářské noviny Sport E15 Aha!
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ultra Kombi Power Kombi Top Kombi MF DNES Lidové noviny Metro National dailies Tabloid dailies Regional dailies Population 1 103 754 515 411 139 291 860 591 361 4 911 792 426 280 227 64 174 495 504 302 3 884
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 1 103 792 754 426 553 462 515 361 280 302 411 227 291 174 160 151 202 72 132 139 106 120 64 48 61 11 Ultra Kombi Power Kombi Blesk Top Kombi Deník (Net) MF DNES Metro Právo Sport Aha! LN HN E15 (58 % (64 % (54 % (65 % (54 % (64 % (63 % (52 % (74 % (56 % (68 % (71 % (85 %
READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) 161 128 98 73 51 39 34 32 28 22 18 14 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Lidové noviny Hospodářské noviny Sport Právo E15 Aha! 7
READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) 232 182 141 117 71 70 52 40 37 36 30 21 18 Ultra Kombi Power Kombi Top Kombi MF DNES Deník (Net) Blesk Metro Hospodářské Lidové noviny Právo Sport E15 Aha! noviny
READERS OF DAILIES ENTREPRENEURS 218 161 123 99 86 64 48 38 36 33 21 20 Ultra Kombi Power Kombi Top Kombi MF DNES Blesk Deník (Net) Metro Právo Lidové noviny Sport Aha! Hospodářské noviny 10 E15
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