READERS OF, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of r esearch agencies GfK Czech and Median inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
1406 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches1 002 thous. ofreadersand combinationpower (, Lidové and ) 1 328 thous. of readers. 381 206 1 156 819 819 780 POWER 381 362 256 251 206 197 Blesk Deník (Net) Právo Sport Aha! Lidové Hospodářské 43 E15
633 573 558 499 399 330 297 275 230 210 198 170 165 2573 thousands DOMA DNES ONA DNES Pátek LN Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 329 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 427 thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 536 thous. ofreaders. 633 573 297 1 070 1 399 1 283 1 070 TOP 4 Blesk magazín TV magazín () Magazín DNES + TV DOMA DNES ONA DNES Magazín Právo + TV Víkend DNES TV pohoda () Aha! TV Pátek LN Sport magazín Dům & bydlení IN magazín (HN) Víkend (HN) Moje rodina Styl pro ženy Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues.
CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic). 557 959 759 959 245 408 204 681 40 727 312 551 388 347 323 145 201 309 170 302 65 202 POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, July December 2012
Lidové 344 thous. STRUCTURE OF READERS ACCORDING TO AGE 43 thous. 23 3 17 196 thous. 86 14 96 92 23 229 275 thous. 48 33 194 252 thous. 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,32) (affinity 0,88) (affinity 1,21) (affinity 1,22) (affinity 1,11) (affinity 1,01) (affinity 0,85) 65 39 148 205 thous. 47 61 97 92 thous. 20 34 38
STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 562 thous. 346 thous. 173 71 391 thous. 73 89 57 64 108 thous. 46 15 47 193 318 261 elementary highschool not graduate highschool graduate university graduate (affinity 0,4) (affinity 0,74) (affinity 1,21) (affinity 2,07)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 650 thous. 187 158 thous. 39 33 86 282 thous. 82 48 152 81 382 316 thous. 73 44 199 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,62) (affinity 0,87) (affinity 1,29) (affinity 1)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 584 thous. 164 374 thous. 80 95 51 243 129 thous. 36 22 71 325 189 thous. 62 20 107 130 thous. 39 18 73 A B C D E (affinity 1,88) (affinity 1,3) (affinity 1,04) (affinity 0,7) (affinity 0,49)
952 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches689 thous. ofreadersand combinationpower (, Lidové and ) 886 thous. of readers. 246 127 579 579 POWER 403 348 246 173 170 Blesk Deník (Net) Právo Hospodářské 127 104 82 Lidové 29 Sport Aha! E15
650 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches451 thous. ofreadersand combinationpower (, Lidové and ) 605 thous. of readers. 187 81 382 423 382 POWER 261 187 130 106 101 83 81 Blesk Deník (Net) Sport Právo Hospodářské Aha! Lidové 21 E15
503 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches375 thous. ofreadersand combinationpower (, Lidové and ) 468 thous. of readers. 116 73 314 314 160 135 116 115 82 73 53 34 21 POWER Blesk Deník (Net) Hospodářské Právo Lidové Sport Aha! E15
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) 854 665 475 336 584 235 Lidové 100 105 National dailies 1 684 1 098 Regional dailies 434 346 Population 4 783 4 114
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 854 663 665 584 475 493 434 336 346 235 153 209 228 153 204 52 141 110 100 105 170 28 29 14 POWER Blesk TOP Deník (Net) Právo Sport Aha! LN HN E15 (64 % (57 % (66 % (71 % (56 % (42 % (60 % (80 % (56 % (49 % (86 % (67 %
138 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches110 thous. ofreadersand combinationpower (, Lidové and ) 127 thous. of readers. 24 17 97 97 POWER 56 Hospodářské 39 38 24 Blesk Deník (Net) Sport Lidové 17 17 13 13 Aha! Právo E15 5
203 thousands Lidové READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches154 thous. ofreadersand combinationpower (, Lidové and ) 182 thous. of readers. 40 38 125 125 90 68 66 40 38 38 21 11 5 POWER Hospodářské Deník (Net) Blesk Lidové Sport Právo Aha! E15
135 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches97 thous. ofreadersand combinationpower (, Lidové and ) 124 thous. of readers. 34 25 76 76 63 52 49 34 30 25 14 9 2 POWER Blesk Hospodářské Deník (Net) Sport Lidové Právo Aha! E15
CONTACT FOR MORE INFORMATION http://sluzby.mafra.cz - information, that you need to know about advertising in our titles - information about readers and the number of sold issues - prices and basic formats of advertising, pricelist than can be downloaded - useful contacts - list of published inserts