READERS OF, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of r esearch agencies GfK Czech and Median inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
1373 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches980 thous. ofreadersand combinationpower (, Lidové and ) 1 298 thous. of readers. 372 212 1 290 789 837 789 POWER 391 372 291 252 212 190 Blesk Deník (Net) Právo Sport Aha! Lidové Hospodářské 49 E15 Mladá fronta DNES Lidové
621 568 535 473 393 364 312 280 273 220 180 154 145 2485 thousands DOMA DNES ONA DNES Pátek LN Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 344 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 450 thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 571 thous. ofreaders. 568 535 280 1 102 1 615 1 451 1 102 TOP 4 Blesk magazín TV magazín () Magazín DNES + TV Magazín Právo + TV DOMA DNES ONA DNES Víkend DNES TV pohoda () Aha! TV Sport Pátek LN Dům & magazín bydlení Moje rodina IN magazín (HN) Styl pro ženy Víkend (HN) Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues. Mladá fronta DNES Lidové
CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic). 573 835 781 809 249 479 207 515 41 964 324 356 400 857 330 908 207 537 173 414 69 949 POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, January June 2012 Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO AGE Lidové 316 thous. 79 274 thous. 60 thous. 30 2 28 216 thous. 86 27 103 30 207 60 29 185 214 thous. 46 36 132 200 thous. 53 51 96 94 thous. 19 37 38 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,43) (affinity 0,98) (affinity 1,15) (affinity 1,27) (affinity 1) (affinity 0,98) (affinity 0,88) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 572 thous. 155 344 thous. 68 324 thous. 105 66 133 thous. 68 349 45 46 32 55 171 213 elementary highschool not graduate highschool graduate university graduate (affinity 0,45) (affinity 0,7) (affinity 1,36) (affinity 2,05) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 583 thous. 139 307 thous. 59 284 thous. 198 thous. 66 95 56 385 72 37 60 72 156 175 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,74) (affinity 0,91) (affinity 1,21) (affinity 1) Mladá fronta DNES Lidové
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 598 thous. 163 330 thous. 104 77 40 213 156 thous. 42 15 99 331 186 thous. 59 27 100 101 thous. 30 26 45 A B C D E (affinity 1,91) (affinity 1,47) (affinity 1,03) (affinity 0,68) (affinity 0,44) Mladá fronta DNES Lidové
895 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches660 thous. ofreadersand combinationpower (, Lidové and ) 840 thous. of readers. 221 112 562 562 414 305 221 167 151 112 112 66 35 POWER Blesk Deník (Net) Právo Hospodářské Lidové Sport Aha! E15 Mladá fronta DNES Lidové
583 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches434 thous. ofreadersand combinationpower (, Lidové and ) 552 thous. of readers. 139 59 385 481 385 266 139 133 110 89 71 59 21 POWER Blesk Deník (Net) Sport Právo Hospodářské Aha! Lidové E15 Mladá fronta DNES Lidové
487 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches357 thous. ofreadersand combinationpower (, Lidové and ) 452 thous. of readers. 120 55 312 312 POWER 161 120 117 97 97 Blesk Deník (Net) Hospodářské Právo 55 55 Lidové 30 24 Sport Aha! E15 Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) 833 641 465 339 557 231 Lidové 98 114 National dailies 1 753 1 139 Regional dailies 464 373 Population 4 752 4 145 Mladá fronta DNES Lidové
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 833 776 641 465 513 464 557 339 373 231 233 158 225 228 147 63 156 96 98 114 145 45 35 13 POWER Blesk TOP Deník (Net) Právo Sport Aha! LN HN E15 (64 % (60 % (65 % (55 % (71 % (40 % (61 % (78 % (62 % (46 % (76 % (72 % Mladá fronta DNES Lidové
116 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches94 thous. ofreadersand combinationpower (, Lidové and ) 106 thous. of readers. 18 10 88 88 52 44 35 18 17 15 10 9 7 POWER Blesk Hospodářské Deník (Net) Právo Sport Lidové Aha! E15 Mladá fronta DNES Lidové
182 thousands Lidové 38 READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches137 thous. ofreadersand combinationpower (, Lidové and ) 165 thous. of readers. 17 127 127 92 75 63 40 38 27 17 11 10 POWER Blesk Deník (Net) Hospodářské Sport Právo Lidové Aha! E15 Mladá fronta DNES Lidové
115 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches82 thous. ofreadersand combinationpower (, Lidové and ) 108 thous. of readers. 30 16 69 79 69 56 35 32 30 23 16 16 2 POWER Blesk Deník (Net) Hospodářské Sport Právo Aha! Lidové E15 Mladá fronta DNES Lidové
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