READERS OF, LIDOVÉ NOVINY AND METRO
MEDIA RESEARCH RATINGS National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): Research Media projekt research is carried out by independent association of r esearch agencies GfK Czech and Median inhabitants of Czech Republic in the age of 12 79 years are represented by 25000 respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
1448 thousands Lidové NUMBER OF READINGS OF THE DAILIES READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches968 thous. ofreadersand combinationpower (, Lidové and ) 1 340 thous. of readers. 440 184 1 156 824 824 794 POWER 440 369 280 252 Blesk Deník (Net) Právo Aha! Sport Hospodářské 187 184 Lidové 65 E15
608 577 577 525 426 360 319 269 244 187 186 172 158 2506 thousands DOMA DNES ONA DNES Pátek LN Magazín DNES + TV NUMBER OF READINGS OF SUPPLEMENTS READINGS OF THE LAST ISSUE numberofreadingsofadvertisingcombinationtop MAGAZÍN(Magazín DNES + TV and Pátek LN) reaches1 272 thous. ofreaders, combinationtop MAGAZÍN + ONA DNES (Magazín DNES + TV, Pátek LN and ONA DNES) 1 405 thous. ofreadersand combiantiontop 4 (Magazín DNES + TV, Pátek LN, ONA DNES and DOMA DNES) 1 489 thous. ofreaders. 608 577 269 1 052 1 462 1 355 1 052 TOP 4 Blesk magazín TV magazín () Magazín DNES + TV DOMA DNES Magazín Právo + TV ONA DNES Víkend DNES Aha! TV TV pohoda () Sport magazín Pátek LN Dům & bydlení IN magazín (HN) Víkend (HN) Moje rodina Styl pro ženy Note: Number of readings of the TV magazín and magazine TV pohoda includes inserted as well as over-the-counter issues.
CIRCULATION OF AND ADVERTISING COMBINATIONS We consider the information about the sold and printed issues to be the indicatorof the capability of the publisher to positionhis titleon themarket and sellit. Weuse data auditedby theabc ČR (Audit Bureau of CirculationsCzech Republic). 547 407 751 327 240 415 200 801 39 614 306 992 381 620 317 609 196 957 172 750 64 011 POWER (, LN and ) TOP ( and LN) Lidové TOP 4 TOP (Mag. DNES + MAGAZÍN TV, ONA (Mag. DNES + DNES, DOMATV and Pátek DNES and LN) Pátek LN) Magazín DNES + TV ONA DNES DOMA DNES Pátek LN Source: ABC ČR, October2012 March2013
STRUCTURE OF READERS ACCORDING TO AGE Lidové 304 thous. 288 thous. 284 thous. 217 thous. 93 71 83 206 thous. 82 20 38 40 54 63 thous. 32 3 28 23 112 191 179 161 37 115 87 thous. 26 22 39 12-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70-79 years (affinity 0,47) (affinity 0,94) (affinity 1,04) (affinity 1,24) (affinity 1,23) (affinity 0,96) (affinity 0,78)
STRUCTURE OF READERS ACCORDING TO EDUCATION Lidové 575 thous. 141 thous. 351 thous. 107 55 177 60 338 382 thous. 95 56 60 14 67 189 231 elementary highschool not graduate highschool graduate university graduate (affinity 0,48) (affinity 0,74) (affinity 1,23) (affinity 1,95)
STRUCTURE OF READERS ACCORDING TO NET HOUSEHOLD INCOME Lidové 600 thous. 184 208 thous. 297 thous. 102 74 344 thous. 82 45 71 28 109 38 157 342 217 up to 20 thous. CZK 20-30 thous. CZK 30 thous. CZK and more unknown (affinity 0,71) (affinity 0,88) (affinity 1,29) (affinity 0,99)
STRUCTURE OF READERS ACCORDING TO SOCIO-ECONOMICAL CLASS OF POPULATION (ABCDE) Lidové 573 thous. 171 352 thous. 78 91 49 212 169 thous. 52 22 95 324 222 thous. 77 23 122 130 thous. 48 12 70 A B C D E (affinity 1,83) (affinity 1,3) (affinity 1,03) (affinity 0,69) (affinity 0,55)
957 thousands Lidové READERS OF DAILIES WITH HIGHSCHOOL GRADUATE OR UNIVERSITY GRADUATE numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches656 thous. ofreadersand combinationpower (, Lidové and ) 871 thous. of readers. 272 116 569 569 POWER 438 342 272 190 158 Blesk Deník (Net) Právo Hospodářské 117 116 107 Sport Lidové Aha! 46 E15
600 thousands Lidové READERS OF DAILIES WITH NET HOUSEHOLD INCOME HIGHER THAN 30 THOUS. CZK numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches400 thous. ofreadersand combinationpower (, Lidové and ) 545 thous. of readers. 184 74 342 347 342 POWER 244 Blesk Deník (Net) Sport Hospodářské 184 109 93 92 78 74 Právo Aha! Lidové 29 E15
523 thousands Lidové READERS OF DAILIES FROM THE HIGHEST SOCIO-ECONOMICAL CLASSES OF POPULATION AB numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches361 thous. ofreadersand combinationpower (, Lidové and ) 474 thous. of readers. 144 71 308 308 174 144 141 113 112 71 62 44 36 POWER Blesk Deník (Net) Hospodářské Právo Lidové Sport Aha! E15
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER (, LN and ) TOP ( and LN) 841 627 500 341 541 284 Lidové 109 76 National dailies 1 525 1 137 Regional dailies 422 372 Population 4 548 4 320
READERS OF DAILIES ACCORDING TO ECONOMICALLY ACTIVITY on the left economically active readers on the right economically inactive readers 841 617 627 500 539 541 341 284 422 372 270 169 217 152 151 129 191 61 145 42 109 76 45 20 POWER Blesk TOP Deník (Net) Právo Aha! Sport HN LN E15 (63 % (53 % (65 % (66 % (53 % (61 % (41 % (54 % (76 % (78 % (59 % (69 %
151 thousands Lidové READERS OF DAILIES IN LEADERSHIP POSITION (WITH SUBORDINATE WORKERS) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches110 thous. ofreadersand combinationpower (, Lidové and ) 132 thous. of readers. 35 22 94 94 50 46 45 35 23 22 18 16 13 POWER Hospodářské Blesk Deník (Net) Sport Lidové Právo Aha! E15
227 thousands Lidové 51 READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (AUTHORIZED TO DECIDE ON INVESTMENTS OF THE COMPANY HIGHER THAN 100 THOUS. CZK) numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches165 thous. ofreadersand combinationpower (, Lidové and ) 203 thous. of readers. 39 137 137 75 74 72 51 45 39 28 14 11 POWER Blesk Deník (Net) Hospodářské Sport Lidové Právo E15 Aha!
161 thousands Lidové READERS OF DAILIES ENTREPRENEURS numberofreadingsofadvertisingcombinationtop ( and Lidové ) reaches117 thous. ofreadersand combinationpower (, Lidové and ) 148 thous. of readers. 41 27 93 93 70 52 41 39 33 27 20 11 5 POWER Blesk Deník (Net) Hospodářské Sport Lidové Právo Aha! E15
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